Introducing Gucci Primavera
Shop men's looks and latest styles from Demna's first fashion show for Gucci, a collection shaped by new expressions of silhouettes and textures.
Gucci Primavera
- Only via client advisorGrainy laminated bull leather jacketCHF 7,570
- Printed cotton jersey T-shirtCHF 850
- Flatpack large belt bagCHF 1,060
- Washed cotton denim skinny pantsCHF 940
- Men's Drip sneakerCHF 760
- Mask frame sunglassesCHF 505
- Gucci Tag medium backpackCHF 1,590
- Leather biker jacket with Web detailCHF 6,650
- Coated cotton twill denim pants with WebCHF 1,250
- Men's loafer with WebCHF 820
- GG Marmont magnetic cord necklaceCHF 280
- Cotton silk shirt with embroideryCHF 1,550
- Cotton blend denim pantsCHF 880
- Men's Cupertino loaferCHF 820
- Flatpack crystal small belt bagCHF 2,210
- Cotton viscose jacket with python effectCHF 2,000
- Men's Cupertino loaferCHF 790
- Stretch jersey T-shirtCHF 500
- Gucci Essence Classic medium duffle bagCHF 2,020
- Washed cotton denim pantsCHF 940
- GG cotton canvas baseball hatCHF 480
- Men's Drip sneakerCHF 790
- Light silk jersey T-shirtCHF 800
- Technical silk poplin bermudaCHF 1,300
- Light silk jersey sportswear pantsCHF 1,450
- Men's slip-on sneakerCHF 720
- Gucci Tag small crossbody bagCHF 950
- Cut GG Marmont beltCHF 480
- Silk merino wool jacketCHF 4,050
- Silk merino wool pantsCHF 1,350
- Men's Giovanni loaferCHF 860
- Gucci Interlocking charm braceletCHF 310
- Printed stretch jersey T-shirtCHF 750
- Coated Prince of Wales wool blend jacketCHF 3,370
- Loose fit cotton blend denim pantsCHF 880
- GG Marmont magnetic cord necklaceCHF 310
Gucci Primavera
Introducing Demna's first fashion show for the House, Gucci Primavera brings together House heritage and contemporary design through a new design vocabulary. Men's ready-to-wear introduces body-conscious silhouettes with fluid fabrics, and statement outerwear from oversize blazers to leather coats. Explore Gucci men's bags embellsihed with the Web, presented in its signature green and red palette, as a tonal detail, or as colorful card slots in small leathergoods. GG perforation reinterprets the monogram motif with precision craftsmanship on men's bags as well, while the GG canvas is introduced in a sophisticated blue colorway. Directional shoe designs complete the collection, from elongated loafers for men, to streamlined Screener sneakers and hybrid boot silhouettes.